Module 4: Economics of Mergers (12 a.h.1) Outline of Course ContentsProf. Stephen DAVIES 1. Mergers and Merger Control: introduction 2. Horizontal Mergers and Market Power – Unilateral Effects (Homogeneous Vs. Differentiated product markets) 3. Horizontal Mergers and Market Power - Coordinated effects (‘tacit collusion’ ) 4. Methodology for appraising likely effects of horizontal mergers - Market definition (quick revision from Module 2) - Efficiency effects - Entry Barriers and potential competition - Buyer power - Network Effects - Dynamic effects - Quantitative methods – from market share to simulation 5. Vertical Mergers 6. Portfolio/conglomerate effects and diagonal mergers 7. Institutions, policy implementation and policy appraisal - EU and USA– EU Regulation 4064/89 & 139/2004 - Substantive tests: Dominance (& SIEC) Vs. SLC - Guidelines - Merger remedies - Quantitative methods for appraising policy (event studies, simulation, differences in differences) 8. Case studies Module 1 Module 2 Module 3 Module 4 Module 5 Module 6 Module 7 Module 81a.h. = academic hour (50 minutes).
1. Mergers and Merger Control: introduction
2. Horizontal Mergers and Market Power – Unilateral Effects
(Homogeneous Vs. Differentiated product markets)
3. Horizontal Mergers and Market Power - Coordinated effects (‘tacit
collusion’ )
4. Methodology for appraising likely effects of horizontal mergers
- Market definition (quick revision from Module 2)
- Efficiency effects
- Entry Barriers and potential competition
- Buyer power
- Network Effects
- Dynamic effects
- Quantitative methods – from market share to simulation
5. Vertical Mergers
6. Portfolio/conglomerate effects and diagonal mergers
7. Institutions, policy implementation and policy appraisal
- EU and USA– EU Regulation 4064/89 & 139/2004
- Substantive tests: Dominance (& SIEC) Vs. SLC
- Guidelines
- Merger remedies
- Quantitative methods for appraising policy (event studies, simulation, differences in differences)
8. Case studies
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8